How is this free for our firm?
Prospective tenants pay a One-Time Profile Fee$60 covers your complete RentSmart profile and is valid for 60 days. After 30 days, a $30 refresh updates credit & criminal history. After 60 days, the full $60 profile fee renews to rebuild the complete profile. to build their RentSmart profile. That fee funds the validation work inside the profile and supports the platform. Owners and managers don't pay — the tenant side covers the cost. This is the intended business model, not a promotional offer.